The European network observes 5 general guidelines and encourages national and local networks to translate these into specific local policies addressing local points of focus: 

Holistic approach
Child friendliness requires an holistic approach and is representative of the entire city in all its aspects. It is not a quality limited to the development of specific provisions, it is not an aspect of provisions nor an aspect that is determined by the number of provisions. 

Integral approach
Child friendly policy requires an integral approach where all areas of life within the urban area should be child friendly: education, mobility, urban planning, care services, health, environment, leisure, sports and several others. 

Intergenerational approach
Child friendliness also requires an intergenerational approach. Child friendliness does not imply that children  require their own city but it does imply that children are recognized as citizens that are a part of the entire city. Children should not be socially isolated.

Importance of participation of children an youth
Child friendliness also recognizes the importance of participation of children and youth. Regardless of their age children and youth should be fully recognized as citizens who can contribute in their own way towards the quality of urban life. Their contribution should be stimulated, heard and included.  

Dynamic trade and a continuous challenge
Child friendliness is a very dynamic trade and a continuous challenge with constant evolving new aspects. Rather than a permanent label or brand, child friendliness is above all a constant ambition that a city continuously endeavours to achieve.